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	<title>Cecil Times &#187; The Guardian</title>
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		<title>Cecil County Ad War, Part 2: Pats on Back for Broomell, and The Guardian</title>
		<link>https://ceciltimes.com/2012/05/cecil-county-ad-war-part-2-pats-on-back-for-broomell-and-the-guardian/</link>
		<comments>https://ceciltimes.com/2012/05/cecil-county-ad-war-part-2-pats-on-back-for-broomell-and-the-guardian/#comments</comments>
		<pubDate>Fri, 18 May 2012 22:40:55 +0000</pubDate>
		<dc:creator><![CDATA[Nancy Schwerzler]]></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[cecil county]]></category>
		<category><![CDATA[cecil county government]]></category>
		<category><![CDATA[Cecil Whig]]></category>
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		<category><![CDATA[Diana Broome]]></category>
		<category><![CDATA[Diana Broomell]]></category>
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		<category><![CDATA[The Guardian]]></category>

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		<description><![CDATA[Cecil County taxpayers are getting a significant cost break on legal advertising of properties that are delinquent on their county property taxes, thanks to competition to the Cecil Whig. And County Commissioner Diana Broomell (R-4) gets a “pat on the back” for being technically and legally right on her contentious challenges on the issue. But if the county government had bowed down from the outset of Broomell’s demands—to ban the upstart weekly printed newspaper, the Cecil Guardian, from bidding—the established print newspaper, the Cecil Whig, would have continued its monopoly on county government legal advertising, which yielded the Whig and its parent company over $151,000 last year in taxpayer-provided funds. However, as a result of perceived competition from the Guardian, the Whig recently slashed its advertising rates in order to get a lucrative deal with the independently elected county Treasurer to print the listings of properties that have not yet paid their property taxes. So even though the Guardian didn’t get this ad placement, the mere fact of its competition with the Whig netted substantial cost savings to county citizens. Broomell had supported the Whig’s original, much higher bid, saying the Guardian did not meet legal tests required for county [&#8230;]]]></description>
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